Experience & Perspective
Wood Has A Personality And A Soul
By Joel Goobich · September 2, 2026
Experience & Perspective
By Joel Goobich · September 2, 2026
Working with live edge wood you can almost feel the tree's soul in your hands.
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By Joel Goobich
Joel Goobich has spent a career building things—companies, teams, and ideas. He now writes about time, leverage, judgment, and the forces that quietly shape outcomes over long horizons.
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